When Simeone Salik and her husband were building a new home for their retirement, they enlisted the help of interior designer, Janice Dalton. The curtains were the last thing on the agenda, as the couple were unsure what they wanted.
When Simeone tried to find an interim solution for the windows, there was nothing in UK stores or online that quiet did the trick. With that in mind, Simeone thought there was a definite gap in the market.
With an idea beginning to take shape, Simeone and Janice were introduced to businessman Dominic Lawrence, who manages an import business. Dominic helped Simeone and Janice locate a suitable manufacturere for their blinds.
Joinining as a third partner, Dominic Simeone and Janice founded BlindsInABox in 2007. The trio immediately began selling instant, temporary and affordable blinds.
Although when BlindsInABox was founded Simeone had retired, for many years she worked in the PR industry. This knowledge allowed her to get some great press coverage, and with with a product that filled a gap in the market, online sales gathered pace quickly.
Feedback from customers was (and still is) encouraging. The three partners realised that to grow the business, the company’s profile had to increase and a decision was made to get onto the BBC’s Dragons’ Den programme. If they secured investment, they could benefit from the expertise and contacts of whichever Dragon took an interest in BLINDSINABOX.
The team pitch to the Dragons
Nervous, but organised and, most importantly, with a sincere belief in their product, the BlindsInABox team hoped the Dragons took note of their product. Although, the Dragons can be hard, they certainly recognised a good business opportunity. Both James Caan and Duncan Bannatyne invested in BlindsInABox.
Although we have now been around for 9 years, we still create affordable, temporary blinds that are easy for you, our customer, to use.