TV favorite Dragons opened doors for blinds firm

Posted by Jean Marsden on 18/02/2014

An entrepreneurial  blinds company has hit the big time after getting a helping hand from the hit TV show Dragons Den.

The firm, Blindsinabox Ltd is based in North London and has a distribution base on the New River Trading Estate in Chestnut Fairways.

After appearing on the BBC2 Dragons Den programme in September 2008, top business brains James Caan and Duncan Bannatyne decided to invest in the fledgling business and the company went from strength to strength.

The story began when Simeone Salik, one of the three partners, and her husband built a new home for their retirement and Janice Dalton, an interior designer helped her with the house.

But when Simeone tried to find some temporary blinds or curtains, none could be found in the UK.

In 2007, Simeone and her partners – Janice Dalton and businessman  Dominic Lawrence started selling blinds online at

Their idea of a cheap window blinds solution requiring no tools for fixing and giving instant privacy and security was an instant success.

Since their rise to fame and fortune, Simeone has appeared on BBC’s Working Lunch and Janice is due to appear on the Ideal World programme on Sky 664 and Freeview on December 16. The firm was also recentley featured on Dragons Den on Tour.

Simeone said the company was now in talks to expand into Europe and even Australia and South Africa.

It is now selling wholesale and retail as well as over the internet.